TRAINING & PRACTICE
Turn calls into conversations. Turn conversations into appointments.
Sound prepared without sounding scripted. Ask before you explain.
STEP 1 OF 8
Know the audience, approved lead source, reason for contact, likely concerns, and appointment objective. Check contact permissions and local outreach guidance before dialing.
Write one relevant reason for the call and two questions before you dial.
Give an honest reason for contacting the prospect.
Frame a short, useful conversation about their plans.
Explain why exploring the topic could help them decide.
CALL CONTROL
Acknowledge → Redirect → Question
Listen for the concern underneath the words. Acknowledge it, return to the prospect’s priorities, and ask a clarifying question before responding.
“I hear you. What part of that concerns you most?”
Respect a clear request to decline or stop contact. Conversation control is not permission to pressure.